As part of our ongoing work with the Global Campaign for Education, Mavo Studio have created the identity and promotional media for the “Rights From The Start” campaign (part of Global Action Week 2012) which aims to raise the profile of education worldwide.
The campaign media has been translated into designed and translated into five different languages (including Arabic, French, Spanish and Portuguese) and will be launched in early 2012.
We’re happy to announce the completion and launch of a new website for London-based PR agency CHA PR. After creating a new brand identity for CHA PR, the user-friendly website – complete with reportage style photography of team members and a new brand colour scheme – reflects the company’s current and long-term business and brand values.
To view the site visit www.chapr.co.uk or to find out more about our approach to effective web design and development feel free to get in touch.
Mavo Studio have designed and developed a new website for HSORC (Harley Street Oral Reconstruction Centre). The clinic which specialises in advanced dental and oral treatments is to continue growing its online presence through a strategic approach to SEO, off line marketing and ongoing updates to the website. We take great pride in helping facilitate the growth of the clinic and the brand over the coming months.
For further information about this or any other recent project for the Healthcare sector please visit our portfolio.
After detailed analysis of research commissioned by Investec Specialist Private Bank, we’ve recently put the finishing touches to an infographic charting the confidence levels of the Entrepreneurial community in the UK.
Aside from being a great way to spread your message both on and offline, infographic design can help otherwise complex or detailed information become clear, comprehensible and visually engaging. Plus, the more accessible the campaign, the further the reach.
If it isn’t easy for young people to start out in careers these days, the competition and lack of real openings at many companies can make it even harder for young and aspiring design and digital job seekers. Our Creative Director Marc Schaller – advocate of “passion and the ability to be adaptable” – was recently interviewed by Advanced Photoshop Magazine in their feature article “How can I find work after graduating” and offers some useful words of advice on the subject.
Mavo Studio have just put the finishing touches to the design of a report on education authored by former UK Prime Minister, Gordon Brown MP. The report will be launched by Gordon Brown alongside Graca Machel and other members of a high level panel on education including Queen Rania and Kofi Annan.
For a closer look, the report will soon be made available for download in full at www.gordonandsarahbrown.com
Just when you thought digital was replacing print design as de rigueur mode of corporate communication for ever more… Investec bank asked us to design a pop-up 2011 desk calendar for their most prized clients. Several concepts later and their internal marketing department championed our final design as “probably the best desk calendar ” they’d “ever done”. We’re of course pleased as punch with the finished production.
For a little more info’ about this campaign and others similar visit the Mavo portfolio.
After two months of working closely alongside finance company JFX, we’ve recently finalised their new brand identity and micro-site. Mavo will continue to work with the boutique company, to ensure that their brand and marketing communications are harnessed in an effective way as they continue to grow as a business and brand.
Whether you’re organising a high profile event, corporate function or charity ball, every person on your invite list deserves to be informed and inspired by the invitation you send them. Put simply, a successful invitation design should make your event impossible to resist.
Below is a list of useful tips to think about before you commission your event invitation.
1) We all judge a book by its cover
We live in a visual world and we all ‘judge a book by its cover’. A well designed invitation is a call to action to your clients, colleagues or friends (and you may only have only a few seconds to attract their attention). So, think laterally, use mind maps and create roughs on paper to generate innovative ideas before you decide on your final design idea. Everyone has some potential to be creative (whether they want to access that part of themselves or not).
2) Know your audience
a) Consider: Who are you targeting with your design?
b) Then think again. Have you typecast the people you’re targeting? Can you credit them with more creative understanding? Simply because you might be sending your invite to a host of clients for a corporate event does not mean your clients only think in ‘corporate terms’, twee it may be, but every client is a person, so don’t be afraid to try and hit other emotional buttons.
3) Consider your time and budget before you begin
If you only have a limited time-frame to get your invitation ready, don’t imagine you can be the next Picasso of invitation design. An effective design should work within the time and budget limitations imposed on the project. This however should not stop you from working hard to make sure your invitation is still as creative and innovative as possible.
4) Legibility and typography
Consider the size of type and images that you are you going to use carefully for headers, body copy, RSVP notes and any other information you may wish to include on your invite. There is no use bellowing out how amazing an event is going to be if the client can’t easily read the date and location of where they are supposed to be.
As a rule of thumb never use more than 2 typefaces in any piece of communication. Often even 1 typeface (in its varying weights) is more than enough.
Likewise, try and consider the amount of words you put on a line. Too many words per line tend to get difficult on the eye to read. So don’t be afraid to go on to more than one line for the sake of a better design.
5) The K.I.S.S. rule
Try to keep your communication to a minimum. If a line of type can be edited out, do it. There’s no use over crowding your invitation with text or images when a few simple lines and a single image can capture the same idea. Don’t over complicate your idea. An old (but often repeated) adage within the advertising and design world is follow the ‘K.I.S.S. rule’ (Keep It Simple Stupid).
6) Choose your printer wisely and always read the small print…
Sometimes a good design can be made great by sourcing the right paper stock or by selecting the right print finish. The opposite is also true. A good design can be ruined by poor printing and poor colour output. In order to make sure your print run is as you would expect from a creative perspective, make sure you choose your printer, look at their previous work and make sure the quality they produce equates to the quality of finish you’re looking for. Likewise, make sure you receive a ‘print proof’ to check and approve along with your design agency. Any last minute text, image or colour changes can then be checked before your final print run (doing this will inevitably save you a lot of extra expense and unnecessary panic).
If you’d like any more invitation design advice or to see some samples that Mavo Studio have created feel free to get in touch.
