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Published: 30/06/2012

Engaging design captivates an audience

Filed under: Client work,Success stories,Top Tips — Mavo Studio @ 1:09 pm

As the world becomes more ‘Social’ and platforms like Linked-In, Twitter, Facebook and YouTube grow in popularity, brands and businesses naturally want to take advantage of the useability of these interactive tools in ever more inspiring and sophisticated ways. This is where design can really help. By turning company statistics, press releases, promotions and campaign messages into beautifully designed bite-size pieces of communication, they become perfect for interacting with and sharing.

Take for example a campaign graphic we recently designed for KitKat’s Facebook page – the instant ‘Likes’, ‘Comment’ rate and rise in user engagement (within a matter of hours!) demonstrates the case – if you make the effort to design your message well, there’s every chance your audience will be captivated enough to truly engage and ‘Share’ it.

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