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Published: 04/09/2012

Branding is more than words

Filed under: Online News — Mavo Studio @ 10:33 am

These days, it seems a number of major brands are retreating to the old age adage “a picture is worth a thousand words”. In early 2011 Starbucks abandoned their brand name combined with their renowned siren icon in favour of a refined siren icon with no boldly set brand name or business cornerstone (coffee) offering at all. And now it appears as though Domino’s Pizza is following suit, by dropping their brand name and replacing it with a simple graphic domino icon.

It is clear that this will enable both chains to expand their product lines and indeed their global presence, by using a more simplified graphic language, that may well need no further explanation (no matter the language or target audience). But, will this spell a trend amongst global brands world over, and if so perhaps our high streets are destined for a future of more symbols and fewer words.

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